We're curious about: BEYONDFIT
Looking for Accurate Weather Forecasts? Click here.

Idea: how to market iphone apps ebook

Welcome to http:// brookinmt .az.com

AZ AZ.COM 2011 ZORGIUM: The owner of the unique content which we abstracted has a web page that our search engine cached here. For your convenience, our search engine enhancement has rendered it script and pop-up free. Proceed from our abstracted version to the owner's website in our frame page when you have determined you have further interest. We've included a hyperlink above in blue that will take you to the original fully formatted article and sources when clicked. We've also included hyperlinks to alternatives below in blue. AZ.COM AZ Zorgium provides endorsement free abstractions.

These following stats are for our tracking and internal use only:
SiteClicks: 60%, SegmentsViewed: 72%, Weight: 59%
ForwardChainedVisitors: 90%, LinkBacks: 77%, VerControl: 1.18

IDEA Alternates: tnpi1 mdcarroll6 mktgmanual streesp vaidab pacmark 1stratefam compufix1 autosearch pmweber349 dotheweb 0migraines
IDEA Favorites: azofertilandaz az-cqcintl-az azsoulsearchersguideaz azstopsmokingshortcutaz kids-christmas-activities

Abstract

#Online and iPhone Marketing RSS Feed

* Home
* About
* Connect
* Hire Me
* iPhone App Marketing eBook

Online and iPhone Marketing

Always Learning Something

iPhone App Advertising

by Brook Lenox on June 18, 2011

api.tweetmeme/button.js?url=http%3A%2F%2Fonlinemarketing
rant%2Fiphone-app-advertising&style=normal

iphone-advertising- A lot has changed in the iPhone App
Advertising space in the past couple years.

First, you didn't have to advertise much. In the first few months the
app store was open, just creating a great lite and paid app, and
updating it often worked really well. There were relatively few apps
being updated often, so that added exposure could give you a nice boost
in downloads. After the first 3-6 months, I think that strategy got
tougher and tougher. Many more apps were being added daily.

Second, you could get a small combination of marketing activities (PR,
iPhone app review sites, forum posts, and Youtube reviewers) together
and this could give you a nice lift in ranking to launch your initial
app. I'd say this worked in the first 12 months after iTunes was
launched.

After 12 months it became increasingly harder to market your app with
out spending advertising dollars.

So where do you spend advertising dollars today to marketing iPhone
apps?

You might try:
* Ad Networks
* Incentivized Download Companies
* Promotional Companies

There are pros/cons to all of these. Let me know give you an overview
of each and what I see as their pros and cons.

iPhone Ad Networks

iphone-screen- Here are some things you should know about iPhone
Ad Networks:
* These iPhone ad networks promote your app in other iPhone apps
* Examples of these ad networks include Admob, Millennial Media, and
iAds
* You pay these iPhone ad networks typically per click (~ $.05/click
minimum for Admob and $.25/click for iAds)
* They have the ability to track how many downloads they generate for
you
* You run a test with them, say $500-$1,000 to see if they can help
you achieve your cost/download goal

iPhone Ad Network Pros

Here are what I see as the pros to working with iPhone Ad Networks:
* Relatively easy to get set up
* You can spend as little as $50 with Admob (but will need to spend
more if you want a true test)
* Most of the time (iAds not included) you don't have a big $$$
commitment

iPhone Ad Network Cons

Here are what I see as the cons to working with iPhone Ad Networks:
* You don't always get the results you want*
* Driving more downloads doesn't mean you are driving revenue
* Some of these ad networks, iAds for example, have minimum spend
commitments

* Typically you spend in order to increase your downloads, which
increases your rank, which increases your organic downloads. I've seen
this work. Unfortunately, I also know of developers that have spent $75
and did not seen a single download.

Incentivized Download Companies

download- Here is how they work:
* These companies promote your app in other apps (user is given the
chance to download your app in exchange for something they want)
* The user typically gets some reward (i.e. poker chips, coins, etc)
for downloading your app
* You pay these companies (Tapjoy, W3i, Flurry, etc) per download

Incentivized Download Company Pros

Important note: In April 2011 Apple began to reject apps that promoted
incentivized downloads. So, although you can still work with these
companies, this form of advertising looks like it's going away.

Here are what I see as the pros to working with iPhone Ad Networks:
* Also fairly easy to set up
* You can increase your ranking quickly if you have $$$ to spend
* Many of these companies can promote iPhone and Android apps

Incentivized Download Company Cons

Here are what I see as the cons to working with iPhone Ad Networks:
* #1 con - looks like this type of advertising is going away
* You are not really driving "real" users*
* Since these users might not want your app, it could negatively
impact your star ratings

* So if you don't drive up your rank enough to get a lot more organic
downloads, it'll not be worth it. These people weren't looking for your
app. They wanted something else and had to download your app to get it.

Promotional Companies

promotion- I call them promotional companies because they have
some unique way of promoting your app. The best of these offer
something that consumers like and help developers drive ranking through
a big spike in downloads.

The two that come instantly to mind are App Circle from Flurry and Free
App a Day.

How Flurry's App Circle works:
* Flurry's got relationships with thousands of developers
* They've convinced those developers to put a "more apps" button
within their apps
* Flurry will promote you in those "more apps" sections on a cost per
download basis

How Free App A Day works:
* It is mostly for paid apps. You make your paid app free for a
certain number of days
* Free App a Day promotes that now free app to it's thousands of
users and you soar up the charts
* I currently see several apps they've promoted in the pass few days
(Chop Chop Soccer and Top Girl) in the top 100 free
* In most cases you pay them a flat fee for promotion

Promotional Company Pros

Pros for promotional companies (say that 10x's fast!):
* You can get your app in front of thousands of users
* You might see a nice spike in app ranking
* You can pay per download in Flurry's case, so you minimize your
risk

Promotional Company Cons

Cons for promotional companies:
* Like all these other solutions you have to have a significant
budget to spend enough to make a difference over time
* In the case of Free App a Day, you might create a nice spike, but
it won't last
* Again in the case of Free App a Day, you might upset some users
going from paid to free to paid again

So there are many different ways to spend marketing $$$ promoting your
apps. Hopefully this gives you some direction in where to start. Best
of luck!

Photo credit: U.S. National Archives, edkohler

{ 6 comments }

App Marketing

by Brook Lenox on May 22, 2011

api.tweetmeme/button.js?url=http%3A%2F%2Fonlinemarketing
rant%2Fapp-marketing&style=normal

app-marketing-

If you've read many of my app marketing articles, they are typically
very how-to and practical.

This article is going to be a little more high level. More basic.

If you need the practical how to app marketing try these articles:
* How to Market iPhone Apps
* Free iPhone App Marketing
* iPhone App Ranking Tools

If you want a bit of high level info on app marketing, proceed!

Here are the questions I will try to answer in this post:
* What is app marketing?
* How is app marketing the same as online marketing?
* How is app marketing different from online marketing?
* What are the "keys" to app marketing?

What is App Marketing?

app-marketing-questions- Marketing is: "Everything you do to
place your product or service in the hands of potential customers."

So app marketing is the simply: "Everything you do to place your app in
the hands of potential customers."

Before you even start driving people to your app, marketing includes
things like:
* Creating an app that people not just like, but love
* Picking a great app title and icon
* Writing a great description that is concise, clear, and compelling
* Having a clear plan on how you will monetize those users

After that app marketing might look like this:
* Getting app review sites to review your fantastic creation
* Creating a FB page for your app
* Running ads on Admob or with Tapjoy, FreeAppADay, or others

How is App Marketing the same as Online Marketing?

In both cases:
* You are trying to drive awareness, sales, and revenue
* Some activities are more awareness (PR) and others are more pure
sales driving (ads you pay for)
* There is a need to track how you are doing

How is App Marketing different from Online Marketing?

App marketing is different in that:
* It is currently dominated by the iTunes app store
* Being fairly new, what works is constantly changing (just making a
free app or getting promoted by Apple had a much bigger impact 2
years ago)

What are the "Keys" to App Marketing?

This is probably going to frustrate you.

It depends...

If you have a niche business app the keys might look like this:
* keys-to-app-marketing- Reach out to business blogs that
target your customers
* Start a specific LinkedIn group and/or Twitter account focused on
the issues your app fixes
* Find ways to collect emails within your app (without being
annoying) and build your user base

If you have an app from a huge brand (i.e. Facebook):
* You don't have to do anything...just kidding!
* Cross promote your app in the right places within your website
* Make sure you listen to current users so that the app fits what
they need (they might need something different in an app than
online)

If you have a great app, but you are unknown:
* Test admob, Tapjoy, and other ways to drive app downloads like
FreeAppADay to see if by driving a better rank you drive enough
more downloads to make it worth your while
* Make sure you build in reasons for users to come back again and
again and have ways to contact them
* Do lots of grass roots activities (contact app reviewers, bloggers,
etc) if you have time

So in the end, the "key" is to apply some of the marketing concepts
above to your particular app.

Hope you understand just a bit more about app marketing!

Best of luck!

Photo credit: Valerie Everett, dougbelshaw

{ 2 comments }

Cost per Install App Companies

March 17, 2011

In my previous post, I gave an overview of Cost per Install Marketing
(CPI). If you're new to CPI marketing, that should give you some good
background.
Now let's look at several companies in the cost per install space:

Tapjoy
Flurry
TapZilla

Tapjoy was started in 2009 and was acquired by Offerpal Media in 2010.
The combined company has since been [...]
Read the full article ->

Cost per Install App Marketing

February 12, 2011

I've talked a lot about the various ways to market iPhone apps. Every
day there seems to be more.
In this post, let's look at Cost per Install (CPI) marketing, so you
can see if it could help you.
What is Cost per Install (CPI)?
It's what it sounds like. You only pay when someone installs (and often
times runs) [...]
Read the full article ->

Top 7 SEO Tips

December 24, 2010

Ever wonder if you've made "big" SEO (search engine optimization)
errors on your website? If left unfixed, these mistakes can keep your
website from ever being found by people wanting your stuff!
If you're as busy as I am, you might find a simple checklist helpful.
Here is a quick 7 point SEO checklist to help you make sure things are
[...]
Read the full article ->

<- Previous Entries
* Follow Brook on Twitter
Subscribe to RSS
* iPhone app Marketing eBook!-
* Most Popular Posts

* How to Market iPhone Apps
* Free iPhone App Marketing
* App Store Keywords - Choose Wisely!
* Top iPhone Ad Networks
* iPhone App Ranking Tools

Online / Mobile Marketing Guy

Categories

* Affiliate Marketing
* App Marketing
* Blogging
* iPhone App Marketing
* Mobile Marketing
* Online Marketing
* Search Engine Marketing
* Uncategorized

Get smart with the Thesis WordPress Theme from DIYthemes.

WordPress Admin

End of Abstract

View Full Article

Find other ZORGIUM pages using AZ.COM:

Enter your search keyword(s) into the search input field of http://az.com
The zorgium specific results appear in the right hand margin.

Find other ZORGIUM pages using your favorite search engine:

Enter your search keyword(s) and the keyword "zorgium" into the search input field of http://bing.com, http://yahoo.com or http://google.com.

Heads up: There's an ongoing spamdexing of Google searchbot algorithms. Sites that are 'copies of copies' and cloaked sites which include Zorgium keywords presented to search engine crawlers yet garbage content presented to human visitors were hosted on thousands of IP addresses and domains registered immediately after the introduction of Zorgium in November of 2009. The Hostgator/'The Planet'/Softlayer datacenters in Texas seem to be the epicenter of this activity in conjunction with anonymously registered domains of various TLD's but primarily .info domains at Godaddy which, in our opinion, has some sort of connection to the domains of goldmint.in and goldmint.org. Google has begun to notice this and has begun to lower the ranking of these sites and put our original sites back on top of the search rankings. These actions, as far as we can tell, negatively impact the use of the keyword 'zorgium' as a search term and provided little benefit, if any, to the perpetrators.

ZORGIUM note to content providers: If you don't want your page to appear in Zorgium's search abstraction then put an exclusion for "Zorgium" in your web server's robots.txt file.

DISCLAIMER: Zorgium is a free world-wide-web engine from AZ.COM. You may use it, but by doing so you agree that your use of other people's information discovered via our website is entirely your responsibility. Enjoy!